The Kennel Club – Annual Report & Marketing Collateral Design & Publishing
The Kennel Club has commissioned Red Giant to design its Annual Report since 2016, with a focus on happy, healthy dogs and what the Kennel Club does for dogs’ health, education and charity. We changed the format from traditional A4 to a (very well received) bespoke 276mm x 210mm and printed on an uncoated stock to give the publication a classy feel without being ‘too plush’. The imagery used is a combination of photography competition entries and Red Giant-sourced material. Over the years we have also created multiple infographics to simply communicate figures and stats to stakeholders and club members. Further work has included a full set of marketing materials for the Good Citizen Dog Scheme and multiple LED screen banners for the annual Crufts dog show.