Ski & Snowboard Show – Complete Marketing Campaign

We jumped into this event in its 40th year with a brief to broaden its appeal to a younger audience. To achieve this we designed a geometric creative using a cool colour palette and some mountainous photoshoppery to bring the hills alive in London. We retained and developed the creative campaign for the Ski & Snowboard Show for three years (during the event-organiser transition – VOS Media merging with Telegraph Events). The event marketing campaigns included national and regional advertising, six-sheet and 48-sheet posters, signage, leaflets, tube and train panels, billboards, online banners and the website front-end design.