Private Consultant WebsiteBespoke Package 1
This is our Entry-Level Package – offering the design and development of a fully responsive website utilising your existing logo and brand. This is the simplest way to establish a presence on the internet and to publicise your private consultancy practice to prospective and existing patients.
Imagery or video content - whether supplied by you or researched and created by us - could be incorporated here upon landing. This grabs the attention of the visitor and sets the tone. We would also advise incorporating a sentence or two sitting 'above the line' succinctly explaining what you do.
After discussion with you, we will develop your own unique branding which will set the graphic tone for your new website. This ‘theme’ will be carried through all pages of your website ensuring visual continuity.
Contact details and main navigation would be 'sticky'... meaning that they will stay in position at the top of the page no matter where the user goes on your site. This makes it very easy and intuitive for them to either navigate to other pages or to contact you at any stage of their journey.
All of our websites are fully responsive - meaning they view perfectly on desktop, laptop, tablet, or mobile. We also ensure that all imagery and graphics are optimised for speedy loading across all devices (page load speed also affects your Google ranking...).
We can create graphic banners to display all of the services you offer, or utilise real-life photography. These then link directly to the corresponding page within your site, giving more information on this service.
We can include a carousel of logos from your approved insurers as well as the hospitals and clinics you work with. These, along with all other graphics and imagery, will be optimised for perfect viewing on all devices.
Including testimonials from satisfied patients within your site helps visitors to feel comfortable with your skills snd services. Social proof of this nature is considered extremely important in the world of private practice.
NB this is just an example of a possible design. All Red Giant websites are unique, so you are not tied to this specific visual appearance. Please see examples of previously built sites to see how they can vary.
Contact us now to discuss your options
Bespoke Package 1 In Detail
Here is a full list of the services included with our entry-level package. Click on a particular service for more information. Additional services such as photography and copywriting can be found here.
Website Planning
This is the foundation upon which the outside world views you. It is a vital part of the process and not one to be ignored.
Essentially, it involves the following elements:
- Review and recommend
- Conduct initial user research
- Perform a competitor analysis
- Set key milestones
- Map out the project’s architecture
- Discuss functionality
Once all of the above has been carried out, we can move to the next stage, though many elements all come together as part of the above process.
Imagery Advice
It may be that you already have a selection of imagery for us to work with. Whether this is the case or not, we will discuss all options with you – from adding to a current portfolio of imagery or starting from scratch with shots of you and your team to working with stock photography and illustration. We will find a solution that fits your budget and brand.
Front-End Design
Using the insights from the review phase, we define what needs to be prototyped, create a mockup of the user interface (UI) and explore the user journey/experience (UX). This phase typically involves:
- Creating wireframes and mono mockups
- Developing the aesthetic look and feel
- Crafting the layout and information architecture
- Initiating or advising on content creation
We will create a visual representation of the final product, which will serve as a blueprint for the development phase.
Content Guidance
Whether you have an existing site’s content to migrate over or are starting from scratch, we can help you with drafting your copy while our development team implements the approved design and functionality. We have found that many of our medical consultant clients find it helpful to have a framework to work within when honing their content and making it accessible to a diverse audience – generally it needs to be friendly and reassuring, not technical and scary.
Website Build
With a detailed, full-colour prototype approved by you, we are able to start the coding which (amongst many other tasks) includes:
- Creating the hosting environment on which the website will sit
- Setting up a blank installation of the WordPress content management system
- Technical development based on the approved prototype
- Rigorous quality assurance testing
- Usability testing with real users
- Final adjustments and optimizations following feedback from you
- Preparation for launch
Doctify Integration
You will no-doubt be aware of Doctify, the independent online platform that allows patients to find, compare, and book healthcare providers based on verified, patient-written reviews.
We can seamlessly embed access to your doctify page from your new website and also display existing Doctify testimonials / badges / star ratings etc with a variety of visual treatments (as determined by Doctify’s API).
Healthcare Partner Integration
It is important to display the hospitals and clinics from which you work, along with private health insurance providers, both in terms of caché and catchment. This helps to show the professional level at which you are working, helps with discoverability and Google search results, and reassures potential patients.
Google Analytics Integration
- How many people visited your website in the last day/week/month
- How many / what pages did they view per session (visit)
- How many visitors bounced off your website without any interaction
- Which pages/content were the most popular
Fully Responsive
We will ensure that your new website automatically adapts its layout, imagery, and content to fit any screen size or device, from mobile phones to desktop monitors. This eliminates the need for separate mobile sites, offering a consistent, optimized experience, tailored to the device on which the site is being viewed.
Site Handover
Once the site is built, our job isn’t over. We offer two hours of CMS training as part of the package, so that you can update the site’s content if you wish (most of our clients leave it to us, either on an ad-hoc or retained basis). We will be here to help ensure the continual evolution of the website, to keep it editorialy up-to-date, secure and maintained.
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