Private Consultant Branding & WebsiteBespoke Package 3

This is our Full-Service Package – offering everything you could need including a comprehensive Search Engine Optimisation (SEO) service, branding and fully responsive website. We have a great deal of experience in helping to guide private consultants through this creative process in a jargon-free, down-to-earth manner.

Bespoke Package 3 In Detail

Here is a full list of the services included with our top package. Click on a particular service for more information. Additional services such as photography and copywriting can be found here.

SEO (Search Engine Optimisation)
Full Package

SEO Audit on current site (if applicable)

If you have an existing website, we will carry out an extensive crawl and full SEO audit to establish how you are ranking within your area of specialism and within your geographic locale.

An SEO audit is a comprehensive evaluation of a website’s health, performance, and visibility in search engines, identifying issues hindering rankings and opportunities for growth. It acts as a, ‘website health check’ or ‘search visibility analysis’ to improve organic traffic by analyzing technical, on-page, and off-page SEO. Key examples include detecting broken links, slow speed, and meta tag issues.

This will give us a good idea of how your site is performing from a search perspective and help to identify areas requiring improvement to move you up the search results.

SEO Keyword Research

Keyword research is the process of discovering and analyzing the words and phrases that people use when searching for information online. It is an essential step in search engine optimization (SEO), as it helps us understand what your audience is looking for and how to best optimize your website to rank highly in search engine results.

We will conduct extensive keyword research to identify up to 50 brand-specific keywords and 500 relevant generic terms within your niche. By targeting the right keywords, we can increase the visibility of your website in search results, leading to more traffic and potential customers.

Keyword research can also help us understand what keywords and phrases your ‘competitors’ are targeting, allowing us to identify opportunities to differentiate your content and potentially outrank them in search results.

Meta Tag Optimisation

Meta tags are ‘hidden’ pieces of text which search engines can read to identify what content is available within your site and to encourage users to click your link in search results. These generally include primary keywords and your brand name. They directly influence your search rankings and click-through rates

Meta Description Optimisation

Meta descriptions are short snippets of text that summarise the contents of your page. A relevant, compelling meta description can encourage users to click your link and improve your organic click-through rate. Optimizing these tags with relevant keywords, unique selling points, and CTAs can attract more qualified traffic to your site and lead to more conversions. Failure to include meta descriptions leaves the search engine to give a ‘best guess’ suggestion, which may not be the most salient content you want to be highlighted.

Meta Robots Tag

A meta robots tag is an HTML code snippet placed on every page of a website. It instructs search engine crawlers on whether to index a page and follow its links. This grants site owners granular control over how their content appears in search results.

LLMs File

Just like web design technology, search engine optimisation also develops over time. Red Giant is at the forefront of this change, so our full SEO package also includes an LLMs file. LLMs is a structured text file that provides AI agents with a clear, comprehensive summary of your website’s key information. It can help AI agents better understand and accurately reflect your practice in search results.

Competitor Research / Content Analysis

We will perform a comprehensive competitor analysis, identifying key players in your market and evaluating their online performance and website strategies. This analysis will provide insights into ‘what good looks like’ and define the gap that needs to be closed to compete effectively. We will focus on up to five competitors to provide a targeted view of the competitive landscape.

We will Identify your competitors’ top-performing and low-performing content, enabling us to understand what your target audience likes (so you can do it better) and what content approaches don’t get a lot of traction (so you can avoid them).

NB: if there are specific ‘competitors’ you would like us to examine, please let us know, and we can adjust the research focus accordingly.

Branding Package

Competitor Research

Usually, when people think of branding, the first thing that comes to mind is visuals – the logo, the colours of choice, and maybe even fonts/typography. While this wouldn’t be entirely wrong, there’s a lot more that goes into building a brand (or at least a good one!)

Branding is also about positioning, perception, and the story that an organisation or person tells. To help consultants understand where they sit, conducting a competitor analysis is one of the most important exercises. Competitor analysis prevents ‘blind branding’, which means designing in isolation without understanding audience expectations or market norms. It’s a strategic foundation that clarifies opportunities and improves differentiation.

Branding / Logo Design

A good logo creates instant brand recognition and visual consistency, conveying the trustworthiness and professionalism of your practice. Your logo forms your brand identity and sets you apart from your competitors.

One of the basic principles of logo design is that a good logo should be unique, uncomplicated and memorable. We will ensure your new logo identifies your brand, builds your image and reflects your ethos and core values.

Graphic Environment

Your brand is much more than just your logo. Colour, typography, texture, image treatments and even tone of voice all play their part in ensuring your new website feels just right and has a coherent, consistent feel and tone throughout. We take all of these elements into account to ensure your brand and website stand proud of your competitors.

Animated Logo

Once your branding is approved, we can add a further dimension by animating the logo, or part of the logo, for use on your website. This animation can also be used in demonstrations or at conferences. Though not essential to a brand or website, we find it is an additional differentiator that many clients choose to add to the mix.

Website Development Package

Website Planning

This is the foundation upon which the outside world views you. It is a vital part of the process and not one to be ignored.

Essentially, it involves the following elements:

Review and recommend
Conduct initial user research
Perform a competitor analysis
Set key milestones
Map out the project’s architecture
Discuss functionality

Once all of the above has been carried out, we can move to the next stage, though many elements all come together as part of the above process.

Imagery Advice

It may be that you already have a selection of imagery for us to work with. Whether this is the case or not, we will discuss all options with you – from adding to a current portfolio of imagery or starting from scratch with shots of you and your team to working with stock photography and illustration. We will find a solution that fits your budget and brand.

Front-End Design

Using the insights from the review phase, we define what needs to be prototyped, create a mockup of the user interface (UI) and explore the user journey/experience (UX). This phase typically involves:

Creating wireframes and mono mockups
Developing the aesthetic look and feel
Crafting the layout and information architecture
Initiating or advising on content creation

We will create a visual representation of the final product, which will serve as a blueprint for the development phase.

Content Guidance

Whether you have an existing site’s content to migrate over or are starting from scratch, we can help you with drafting your copy while our development team implements the approved design and functionality. We have found that many of our medical consultant clients find it helpful to have a framework to work within when honing their content and making it accessible to a diverse audience – generally it needs to be friendly and reassuring, not technical and scary.

Website Build

With a detailed, full-colour prototype approved by you, we are able to start the coding which (amongst many other tasks) includes:

Creating the hosting environment on which the website will sit
Setting up a blank installation of the WordPress content management system
Technical development based on the approved prototype
Rigorous quality assurance testing
Usability testing with real users
Final adjustments and optimizations following feedback from you
Preparation for launch

Doctify Integration

You will no-doubt be aware of Doctify, the independent online platform that allows patients to find, compare, and book healthcare providers based on verified, patient-written reviews.

We can seamlessly embed access to your doctify page from your new website and also display existing Doctify testimonials / badges / star ratings etc with a variety of visual treatments (as determined by Doctify’s API).

Healthcare Partner Integration

It is important to display the hospitals and clinics from which you work, along with private health insurance providers, both in terms of caché and catchment. This helps to show the professional level at which you are working, helps with discoverability and Google search results, and reassures potential patients.

Google Analytics Integration

The principal function of Google Analytics is to track data, store it, and generate regular (automated) reports about your website and how it is performing. This might include, for example:

How many people visited your website in the last day/week/month
How many / what pages did they view per session (visit)
How many visitors bounced off your website without any interaction
Which pages/content were the most popular

These reports can then be used to inform the generation or updating of content, site structure or functionality to retain visitors on your site for longer. We install Google Analytics and set up your monthly reports so that you don’t have to think about this or do anything. All you need is a Google/Gmail account; and if you haven’t got one, we can walk you through the process or set one up for you.

Fully Responsive

We will ensure that your new website automatically adapts its layout, imagery, and content to fit any screen size or device, from mobile phones to desktop monitors. This eliminates the need for separate mobile sites, offering a consistent, optimized experience, tailored to the device on which the site is being viewed.

Site Handover

Once the site is built, our job isn’t over. We offer two hours of CMS training as part of the package, so that you can update the site’s content if you wish (most of our clients leave it to us, either on an ad-hoc or retained basis). We will be here to help ensure the continual evolution of the website, to keep it editorialy up-to-date, secure and maintained.

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your practice stand out from your competitors